Creativity and Innovation In Business
We are living in exciting times. There are immense opportunities and avenues to make our lives a success. Creativity and innovation are back in fashion. Or were they ever out of fashion, in the first place?
If we do things in the same old way, we will get the same old result. We have to break the mold and chase new dreams. We have to think of new ways to do things and to be creative. Creativity is not restricted. There is a fallacy that creativity is restricted to the arts alone. Or creativity means some great and monumental achievement or change. Business success is as much a result of creative thinking as music or sculpture. After all you are an artist carving out your business ideas. Everyday work environment can be a wonderful place to spawn creativity and innovation. It is an accepted fact that more decisions are taken near the water cooler than in the office cabins. The informal atmosphere plays an important role in such decision making. There is an opportunity to be creative in an open, interactive and informal work environment. This eventually impacts positively on productivity.
There are hundreds of ways of doing things. Some enhance our output whereas some simple act as speed breakers. Business acumen rests in separating chaff from the Bran. I have often observed that in many instances, creativity is associated with expensive and lavish expenditure. In one of the offices, a beautiful office with antique furniture, which cost a bomb, was articulated as creativity. Yes, it may have been creative but how did it contribute to the success of the organization? Business creativity means those endeavors which enhance productivity, profitability, and success of the organization. They are not mere eye candy or artistic pursuits. Not art for arts sake.
Creativity need not be a lonely activity which individuals indulge in for pleasure and personal satisfaction. It is a wonderful idea to get all your personnel together for a brainstorming session, from time to time. You would be surprised as to the number of creative solutions people come up with. It is also easier to develop on an original idea and give it shape and identity. Most of the business fails to harness the latent creativity of their workforce. If managed effectively, it can save thousands of pounds for the company and also enhance productivity.
One needs to think differently to survive in the globally competitive environment. A good blend of creativity and innovation are essential to push growth and productivity. Thinking out of the box is no longer a management mantra; it is an essential part of business success.
Collaboration and collective thinking are the new buzzword of an interconnected world. The social networks of the Web 2.0 era have made interactivity and shared vision universally applicable. People from different walks of life, with diverse and varied background can now contribute to collaborative venture. The opportunities thrown up by the internet must be creatively used to propel ones business to higher level of productivity.
There is no place for complacence in the modern world of competitiveness. Either businesses embrace new technology wholeheartedly and use it for enhancing profitability or face extinction due to the fierce competition from adversaries. Continuous improvement in processes, an innovative problem solving approach and creative solutions to old world problems are the only ways ahead for successful companies. For those who are willing to learn, the rewards are an enduring success. For those who don’t, it is an uphill task ahead. The businesses of the future have no other option.